SPACE AGE FUEL WIREFRAME — STORES
HERO — "MORE THAN A PIT STOP"
[HERO IMAGE — bright, elevated c-store interior (June 22 shoot)]
Well-lit, warm interior. Clean aisles, fresh food display, inviting. Communicates "this isn't a typical gas station store."

[C-STORE BRAND NAME — e.g. "Quick Mart" or SAF's actual store name]

More Than a Pit Stop.

Fresh food, local products, and a store worth stopping for — at select Space Age locations across Oregon and Washington.

This page exists because SAF is investing in their convenience store experience as a brand differentiator — not just a commodity add-on. The consumer who arrives here isn't looking for gas; they're deciding whether to make this their regular stop. The page job: tell the elevated store story (quality, food, local feel), show which locations have it, and route to the locator. Separate from /fuel-stores so each story gets full room to breathe. The June 22 shoot is the unlock — no real imagery exists yet.
Open Decision — Store brand name What do SAF's convenience stores go by? "Quick Mart" was referenced in discovery but not confirmed. Some locations may have different store concepts. Confirm: (1) is there a unified brand name across all stores? (2) if not, what's the primary concept we're building around? This affects the page H1, nav label, and URL. Amanda to confirm before Phase 3.
Open Decision — Which locations have an elevated store vs. basic c-store? Not every SAF location has the same store footprint. Confirm: (1) how many locations have the elevated store experience? (2) should this page apply to all 50 locations or a subset? This affects the hero copy ("at select locations" vs. "at every Space Age stop") and whether the locator filter makes sense. Amanda to confirm before Phase 7.
WHAT'S INSIDE — feature grid

What You'll Find Inside

We stock the good stuff — not just what you need to get by.

ICON

Fresh Food

Hot food, grab-and-go sandwiches, baked goods, and more — made fresh, not frozen.

ICON

Coffee & Drinks

Espresso, drip, fountain drinks, and cold cases stocked with options.

ICON

Local Products

Pacific Northwest goods on the shelf — not just national brands.

ICON

Road Essentials

Everything from motor oil to phone chargers — stocked for the road.

Product categories — confirm with Amanda before Phase 5 copy The four tiles above are inferred from discovery. Confirm with Amanda: (1) do all stores carry the same product categories? (2) is "local products" a real differentiator they're leaning into? (3) is there a food program name or prep format worth calling out specifically (e.g. deli counter, branded sub program)?
THE EXPERIENCE — brand story, two-column
[STORE INTERIOR — June 22 shoot]
Well-lit, clean, warm. Friendly staff in frame. Communicates quality over the typical c-store vibe.

A store worth stopping for.

[BRAND STORY COPY — 2–3 sentences on why the SAF store experience is elevated vs. competitor c-stores. Tone: warm, local, quality-first. Amanda + Chris to provide direction.]

  • Clean, well-lit stores

    [Copy placeholder — confirm clean/modern store investment with Amanda]

  • Tenured, friendly staff

    [Copy placeholder — long-tenured staff as a differentiator; confirm framing with Amanda]

  • Pacific Northwest–owned

    Family-owned since 1982 — these stores reflect Oregon values, not a national franchise playbook.

FEATURED STORE LOCATIONS — spotlight 1–2 flagship stores

Worth Going Out of Your Way For

A few locations where the store experience really shines.

[IMAGE — Featured Store 1 interior or storefront (June 22 shoot)]
Warm, inviting. Show products, staff, or food display. Avoid sterile/empty shots.

[Location — City, OR]

[Featured Store Name — TBD with Amanda]

[1–2 sentence description of what makes this location's store stand out — fresh food, remodel, local vendor partnerships, etc.]

Find on the map →
[IMAGE — Featured Store 2 (June 22 shoot)]
Different feel from Store 1 — variety in angle, lighting, or product focus.

[Location — City, OR]

[Featured Store 2 — TBD with Amanda]

[1–2 sentence description — focus on different differentiator than Store 1.]

Find on the map →
Featured locations — Amanda to nominate 1–2 flagship store sites We need Amanda to identify which 1–2 locations represent the best store experience — recently renovated, highest volume, or best photo opportunities for the June 22 shoot. Hermiston Travel Plaza already features on /fuel-stores; the stores page should spotlight a different location or two to avoid repetition.
FIND A STORE CTA — closing conversion band

Find a store near you.

Use the locator to filter for store locations across Oregon and Washington.

Open the Station Locator →